Sirena began in 1959 when Arnold Seckler named his swimsuit company the spanish word for "mermaid".
The company had a strong record of growth during the 1960's,70's, and 80's. In 1994 the company went public and the Sirena brand achieved sales of more than $50 million. During the next 20 years, the brand continued to flourish
In 2012, Sirena swimwear was acquired by SWIMUSA.
Today, Sirena Swimwear continues it's maritime journey. The design team travels the globe, scouting for the newest trends in prints, colors, and silhouettes. Look for Sirena swimwear pieces in your local department store, specialty store, or on your favorite online e-tailer
Available at better specialty stores and department stores internationally:
USA
Neiman Marcus
Diane's Beachwear
Canyon Beachwear
Lord & Taylor
FRANCE
Sundek, St. Tropez
La Boite a Maillots, Cannes
GREECE
Mykonos Bikini Shop, Mykonos
ITALY
Brighenti, Rome
Summer Collection
This solid blue stunner begets confidence. The confidence that your dreams are within reach and that you'll stand out as you achieve them.
And the pareo? Ah, the exquisitely designed pareo. That's to give flight to your dreams!
It has as many swirls in its rich print as you have possibilities. Among those possibilities is the possibility to be noticed and admired.
The pareo? With its designer contrast print, admiration will know no bounds.
Are you queen of the jungle or a flower child today? Fortunately, you don't have to choose. In this stunning animal print and flower suit, you'll reign in both domains.
The pareo? Wear that beauty and you'll announce your majesty from afar.
You. Queen of the Jungle in this sizzling leopard print that could set the night on fire. The pareo? The pareo with its' coordinating designer print proclaims you queen of fashion. The roar? That's the sound of admiration from the masses.
Black, white and bold. That's you in this sleight of hand suit that fits and flatters, hugs and shapes. The pareo continues to define, to give clarity , with its coordinating geometric design. And you? Your new mantra is "bold is beautiful".
The incomparable security of the perfect black suit. A suit whose fit is so sublime that you become the star of the beach party. And the pareo? That gorgeous, vivid, rainbow pareo? Either you frame it as artwork on your wall, or you have it
frame you for those moments when you feel more wild than elegant.
The suit?
A cascade of color that draws all eyes to you. You dazzle .
The pareo? For those moments when more is better and
less is simply a bore. Others? Green with envy.
Plucked straight from the Garden of Eden, you'll hold court in confidence as all bow to the brilliant colors and superior design of the swimsuit
And the matching pareo? That heralds your arrival and whips the crowd into a frenzy